Harnessing the dual power of the human heart and mind.
Our name is not simply a description of our offering—it is a simplified affirmation of our unrivaled point of view and promise: We strengthen your ability to motivate and persuade the hearts and minds of the people that matter most to your success.
Persuade by reason, motivate through emotion.
At Heart+Mind Strategies, we believe that the most effective way to influence choice is to persuade by reason and motive through emotion. By aligning values-based choices between your organization and your target audiences, we deliver insights that foster meaningful human connections and result in growth for your organization, business, or brand.
WHAT WE DO →
About Us
Heart+Mind Strategies is an insights and strategy consultancy that uncovers how people make choices through values-based and means-end behavioral science. Our mission is to help your organization confidently achieve its goals by aligning brand and audience values to influence choices and drive outcomes.
Headquartered in Reston, VA, we have international reach, providing our clients with thought leaders who bring more than 50 years of practical business experience and industry setting best practices.
Helping Organizations Make Choices + Impact Performance
At Heart+Mind we do more than just insights research. We help you achieve your goals through human-centered brand and communications campaigns, image and reputation management, repositioning, advertising and marketing, internal stakeholder alignment, and advisory services. Our approach to uncovering authentic human insights allows your organization to unlock the heart of the matter, helping you meet strategic plans, growth goals, and campaign objectives.
By modeling human choices, we enable your organization to make informed decisions, identifying opportunities that drive growth and success. Whether you are navigating uncertainty or pursuing innovation, our insights guide your organization toward achieving your desired outcomes.
Awards
Heart+Mind Strategies has extensive experience building successful branding strategies and communications campaigns. We have led literally hundreds of brand and communications campaigns across a wide spectrum of enterprises and industries with a variety of audiences, many with the world’s leading organizations and corporations.
Our consultants are repeat winners of the David Ogilvy Award, given by the American Research Foundation (ARF) for excellence and innovation in market research supporting communications campaigns.
Winning Campaigns
Our research and communications frameworks have guided the creative of some of the most iconic and award-winning ad campaigns of the last 30 years. As the experts in consumer and organizational choice making, we uncover the best way to promote destinations, products, and services, to improve reputation, and even change behavior.
Client Testimonials
Don’t take our word for it – hear what our clients have to say…
Our Thinking