Rethinking Perceptions of Black America

In this Connections Roundtable, we take deeper look at the racial inequality and inequity that has historically and disproportionately affected people of color. We also challenge the dominant stereotypes of Black Americans that gloss over the realities of daily living, motivations, and desires — and also affect how these diverse, multicultural audiences are represented in market research, advertising, and strategy.

We met with two incredible leaders in this space — Pepper Miller is an author, Black-American consumer subject matter expert, and president + senior analyst at Hunter-Miller, a recognized Black-American market research and strategic planning firm. Jean Accius is president + CEO at Creating Healthier Communities, a nonprofit organization that brings nonprofits, businesses, and communities together to improve community health, with a focus on health equity, addressing underlying issues, and removing barriers so everyone can thrive.

OUR THINKING: Rethinking Negative Stereotypes of Black America