Best Practices in Ag Storytelling: Your Communications Playbook to Connect With Your Stakeholders

Joel Leftwich
Chief Strategy Officer
Kansas Farm Bureau

From farm to table – how do you talk about food production? Hosted by Heart+Mind’s Carol Gstalder and Bruce Blakeman, this webinar explores best practices in telling the agriculture story to consumers, voters, policy makers, and vendors.

Cheryl Day shares how the communications playbook developed by Heart+Mind for the Ohio Pork Council has guided their strategic communications in positive ways. Jon Hixson talks about the importance of minimizing the “say-do” gap in corporate communications, but especially in the food industry. Joel Leftwich gives examples of why it matters to deliver the right message to the right audiences.

OUR THINKING: 4 Tips to Building a Powerful Communications Playbook