Technology
Moving hearts and minds to impact bold and transformational growth in the technology sector.
Having guided technology leaders through multiple market transformations, we understand that lasting success requires both innovation and insight. At Heart+Mind Strategies, we specialize in partnering with tech companies to enhance their brand presence, strengthen their reputation, successfully develop and launch new products, and maximize their communications effectiveness through strategic research and consulting.
Our expertise spans the entire tech ecosystem—from established SaaS and hardware leaders to growing innovators in FinTech, EdTech, and AI. By understanding the values and needs that drive choice making, we help tech leaders build stronger brands and reputations, develop messaging that resonates with their audiences, and create deeper connections with their target markets.
Clients Served
Our Thinking
The Ultimate Guide to Strategic Research for Breakthrough Product Positioning
By Tracey Fisher In today's hyper-competitive tech landscape, product marketing isn't about shouting the loudest—it's about speaking directly to customers' most pressing needs. Yet many companies still rely on gut instinct and generic messaging rather than deep...
Future-Proof Your Business: Leveraging Generative AI in the Post-COVID Era
https://youtu.be/ENcDOSrg_yc The world of work is transforming and generative AI is now at the helm of this sea change. For leaders seeking to navigate this evolution, particularly in the aftermath of COVID's reshaping of workplace flexibility and productivity,...
Can AI Unleash Our Inner Communicators?
Could tinkering with generative AI tools like large language models (LLMs) such as ChatGPT-4 or Bard unlock an important human skill – enhanced communication? The possibility seems closer than we think.
5 Ways to Use AI in Market Research
Generative AI has limitless possibilities, but like any other tech advancement, it also comes with cautionary statements. This is going to focus on the “how” of generative AI in market research.
Synthetic Human Insight Data: Generative AI Solutions for Market Research
By Maury Giles, Chief Growth Officer at Heart+Mind Strategies Talk about generative AI is easily found everywhere you look today. And the tone and tenor seem to suggest the two camps of AI enthusiasts and skeptics are further entrenching. We are seeking practical...
Heart+Mind Shares Pioneering Experimental AI Study
Earlier this year we partnered with AARP to field a first-ever experimental qualitative study to test out whether we could use new generative AI tools to either assist or replace facets of our market research methodologies, and to compare how the AI solutions stacked up next to results produced by human beings. To do this we conducted a research project to explore the impact of current economic uncertainty, inflation, and job market dynamics on Americans aged 50+, using both traditional research methods and new generative AI solutions.
Related to Technology
> Consumer Goods
> Financial Services
> Healthcare + Pharmaceuticals