by Heart+Mind | Feb 12, 2021
Case Study Global Pharmaceuticals Company CUSTOMER EXPERIENCEHealthcare + Pharmaceuticals Exploring a new way to connect with patients. THE CHALLENGE No matter how revolutionary a treatment may be, a therapy is only effective if it is taken as prescribed. Reminding...
by Heart+Mind | Feb 12, 2021
Case Study Global Pharmaceuticals Company CONSUMER INSIGHTSHealthcare + Pharmaceuticals Ensuring global cultural resonances among physicians. THE CHALLENGE Following a successful product launch, a global pharmaceutical company was ready to evolve the brand by taking...
by Heart+Mind | Jan 19, 2021
Case Study Google BRAND STRATEGYTechnology Transforming telecom marketing: building genuine brand love. THE CHALLENGE Google provided digital ad solutions to telecom providers but recognized a critical industry problem: telecom companies focused almost exclusively on...
by Heart+Mind | Jan 13, 2021
Case Study Global Pharmaceutical Company BRAND STRATEGYHealthcare + Pharmaceuticals Monitor new brand positioning and key drivers of brand equity to support growth. THE CHALLENGE A global pharmaceutical company had launched a new treatment in the highly competitive...
by Heart+Mind | Jan 12, 2021
Case Study Maclellan Foundation ISSUES + ADVOCACYFoundations + Philanthropies Finding common ground on core sensitive issues. THE CHALLENGE Threats to religious freedom are on the rise. For example, religious entities face threats of fines and closure if they do not...
