by Heart+Mind | Jun 24, 2022
Case Study Envision Utah REGIONAL VISIONINGEconomic Planning Adapting to a rapidly diversifying population and cultural shifts. THE CHALLENGE Envision Utah has used values research to guide regional visioning and strategic planning for over 20 years. During that time,...
by Heart+Mind | Feb 12, 2021
Case Study Global Pharmaceuticals Company CUSTOMER EXPERIENCE Pharmaceuticals + Medical Devices Exploring a new way to connect with patients. THE CHALLENGE No matter how revolutionary a treatment may be, a therapy is only effective if it is taken as prescribed. ...
by Heart+Mind | Feb 12, 2021
Case Study Global Pharmaceuticals Company CONSUMER INSIGHTS Pharmaceuticals + Medical Devices Ensuring global cultural resonances among physicians. THE CHALLENGE Following a successful product launch, a global pharmaceutical company was ready to evolve the brand by...
by Heart+Mind | Jan 19, 2021
Case Study Google BRAND STRATEGY Technology + Telecommunications An approach to building ‘Brand Love’ within the telecom sector. THE CHALLENGE Google delivers digital ad solutions to telecom providers for upper and lower funnel campaign strategies. The...
by Heart+Mind | Jan 13, 2021
Case Study Global Pharmaceutical Company BRAND STRATEGY Pharmaceuticals + Medical Devices Monitor new brand positioning and key drivers of brand equity to support growth. THE CHALLENGE A global pharmaceutical company had launched a new treatment in the highly...
