by Heart+Mind | Aug 2, 2022
Case Study Bermuda Tourism Authority BRAND STRATEGYTravel + Tourism Differentiating an island destination from the competition. THE CHALLENGE In a travel landscape where many island destinations are vying for the attention and visitation of US, Canadian, and UK...
by Heart+Mind | Jun 28, 2022
Case Study Maricopa Association of Governments REGIONAL VISIONINGGovernment + Public Policy Developing a regional transportation plan guided by public values. THE CHALLENGE To help support and guide the development of their regional transportation plan in the Greater...
by Heart+Mind | Jun 28, 2022
Case Study The City of Boston BRAND STRATEGYTravel + Tourism Revitalizing tourism after a pandemic induced shutdown. THE CHALLENGE The COVID-19 pandemic created a downturn in tourism for destinations across the country, including Boston. With an eye toward improving...
by Heart+Mind | Jun 27, 2022
Case Study The Paper & Packaging Board REPUTATION MANAGMENTConsumer Goods Changing consumer attitudes about sustainability of paper products. THE CHALLENGE Paper and paper products have long suffered the misconception that using paper was wasteful and equal to...
by Heart+Mind | Jun 27, 2022
Case Study State Policy Network ISSUES + ADVOCACYGovernment + Public Policy Building a foundational framework of insights into perceptions of K-12 education. THE CHALLENGE State Policy Network (SPN) needed insights to achieve major wins in education policy in five key...