by Heart+Mind | Jun 28, 2022
Case Study The City of Boston BRAND STRATEGYTravel + Tourism Revitalizing tourism after a pandemic induced shutdown. THE CHALLENGE The COVID-19 pandemic created a downturn in tourism for destinations across the country, including Boston. With an eye toward improving...
by Heart+Mind | Jun 27, 2022
Case Study The Paper & Packaging Board REPUTATION MANAGMENTAssociation Changing consumer attitudes about sustainability of paper products. THE CHALLENGE Paper and paper products have long suffered the misconception that using paper was wasteful and equal to...
by Heart+Mind | Jun 27, 2022
Case Study State Policy Network ISSUES + ADVOCACYGovernment + Public Policy Building a foundational framework of insights into perceptions of K-12 education. THE CHALLENGE State Policy Network (SPN) needed insights to achieve major wins in education policy in five key...
by Heart+Mind | Jun 24, 2022
Case Study Envision La’ie REGIONAL VISIONINGEconomic Planning Building resident support for a sustainable community development plan. THE CHALLENGE Envision La’ie, a project by the Church of Jesus Christ of Latter-Day Saints, proposed significant infrastructure...
by Heart+Mind | Jun 24, 2022
Case Study Orlando Economic Planners REGIONAL VISIONINGEconomic Planning Planning economic growth based on residents’ needs and values. THE CHALLENGE Orlando Economic Partnership’s (OEP) key questions: – What are current perceptions of quality of life and...
