by Heart+Mind | Jan 24, 2025
Case Study MGM National Harbor BRAND STRATEGYEntertainment + Gaming Targeting potential customers to attract them to a new entertainment venue. THE CHALLENGE MGM was new to the DC metro market and needed to unlock the right mix of retail, dining, leisure,...
by Heart+Mind | Jan 24, 2025
Case Study Global Cybersecurity Brand BRAND STRATEGYTechnology Transforming a cybersecurity legacy: Market Repositioning Strategy THE CHALLENGE A long-established cybersecurity firm was facing a critical identity crisis. Despite generating over $1B in revenue and...
by Heart+Mind | Jan 24, 2025
Case Study Anacafé | Guatemalan Coffees BRAND STRATEGYConsumer Goods Developing a national Guatemala coffee brand that is globally resonant. THE CHALLENGE In the 1900s, Guatemalan Coffees rose to prominence around the world, but like many industries, the volatility of...
by Heart+Mind | Oct 29, 2024
Case Study Indiana Commission for Higher Education ISSUES + ADVOCACYEducation Understanding choice-making to reverse enrollment decline in Indiana. THE CHALLENGE Increasing enrollment in training and education after high school is a key pillar of the Indiana...
by Heart+Mind | Sep 12, 2024
Case Study Comcast CUSTOMER EXPERIENCETechnology Identifying the brand experience needed at key moments in customer onboarding. THE CHALLENGE Comcast sought insights to better understand the customer onboarding experience, to identify opportunity areas to better serve...
