Global Cybersecurity Brand

by | Jan 24, 2025

Case Study Global Cybersecurity Brand BRAND STRATEGYTechnology Building B2B positioning and communications strategies to stand out in the crowded IT category. THE CHALLENGE Our client is an elder statesman in a crowded, highly competitive, and turbulent category of...

Guatemalan Coffees

by | Jan 24, 2025

Case Study Anacafé | Guatemalan Coffees BRAND STRATEGYConsumer Goods Developing a national Guatemala coffee brand that is globally resonant. THE CHALLENGE In the 1900s, Guatemalan Coffees rose to prominence around the world, but like many industries, the volatility of...

Indiana Commission for Higher Education

by | Oct 29, 2024

Case Study Indiana Commission for Higher Education ISSUES + ADVOCACYEducation Building a strategy to reverse declining college enrollment rates in Indiana. THE CHALLENGE Increasing college enrollment is a key pillar of the Indiana Commission for Higher...

Comcast

by | Sep 12, 2024

Case Study Comcast CUSTOMER EXPERIENCETechnology + Telecommunications Identifying the brand experience needed at key moments in customer onboarding. THE CHALLENGE Comcast sought insights to better understand the customer onboarding experience, to identify opportunity...

CFP Board

by | Aug 21, 2024

Case Study CFP Board of Standards BRAND STRATEGYFinancial Services Repositioning a national brand from “inside-out” to “outside-in.” THE CHALLENGE CFP Board’s ratings on awareness and preference were declining and this caused concern about a...