by Heart+Mind | May 23, 2024
Case Study Las Vegas Convention and Visitors Authority BRAND STRATEGYTravel + Tourism Bridging Las Vegas’ leisure and business brands to enhance B2B demand. THE CHALLENGE Since the start of the ‘What Happens Here, Stays Here’ (WHHSH) campaign, Las Vegas has, out...
by Heart+Mind | May 23, 2024
Case Study San Luis Obispo County Regional Airport (SBP) BRAND STRATEGYTravel + Tourism Insights to guide communications strategy and capture a greater share of residents. THE CHALLENGE San Luis Obispo County Regional Airport (SBP) had a general sense that county...
by Heart+Mind | Mar 5, 2024
Case Study San Luis Obispo County (SLO CAL) BRAND STRATEGYTravel + Tourism Capturing the impact of a brand campaign. THE CHALLENGE SLO CAL is responsible for branding and marketing San Luis Obispo County, which represents a variety of sub-destinations. As part of its...
by Heart+Mind | Feb 29, 2024
Case Study Imagine Nashville REGIONAL VISIONINGEconomic Planning Envisioning a city’s path forward to make neighborhoods great. THE CHALLENGE Imagine Nashville aimed to engage every corner of Davidson County’s 526 square miles to identify shared values, create a...
by Heart+Mind | Dec 22, 2022
Case Study M&T Bank CUSTOMER EXPERIENCEFinancial Services Providing customer experiences that strengthen loyalty. THE CHALLENGE M&T Bank was looking to test emerging product concept ideas. The goal was to provide customer experiences that could lead to...
