by Heart+Mind | Dec 22, 2020
Case Study AARP CONSUMER INSIGHTSAssociations Understanding how individual + societal values drive needs and desires of older Americans. THE CHALLENGE AARP, one of the largest membership associations in the country, wanted to update its value proposition. This value...
by Heart+Mind | Dec 22, 2020
Case Study Automotive Brand REPUTATION MANAGEMENTConsumer Goods Developing communications and messaging to enhance stakeholder trust in a global automotive brand. THE CHALLENGE In a climate of increasing societal expectations, economic uncertainty, intense change,...
by Heart+Mind | Dec 4, 2020
Case Study Transportation Manufacturer BRAND STRATEGYTransportation Developing a global naming strategy and process. THE CHALLENGE A global manufacturer in the transportation industry required a disciplined process for developing and managing their product and...
