by Heart+Mind | Jan 6, 2021
Case Study HealthTrust BRAND STRATEGYHealthcare + Pharmaceuticals Building a more cohesive, patient-focused clinical data narrative. THE CHALLENGE As the healthcare industry moves from a fee-for-service care model to patient-based care model, the packaging, and type,...
by Heart+Mind | Jan 6, 2021
Case Study Healthcare Brand BRAND STRATEGYHealthcare + Pharmaceuticals Providing a global healthcare company with a north star true to their DNA. THE CHALLENGE As the healthcare landscape evolves, and companies shift from a focus on commodities to patients and...
by Heart+Mind | Jan 6, 2021
Case Study Allegiant Air BRAND STRATEGYTransportation Identifying a brand strategy to increase traction with core customers. THE CHALLENGE As Allegiant Air looked to grow its low-cost air travel business, the brand needed to deeply understand the needs of their...
by Heart+Mind | Jan 6, 2021
Case Study The Nature Conservancy CONSUMER INSIGHTSFoundations + Philanthropies Profiling donors to increase gift giving. THE CHALLENGE When donations from members began to slow, The Nature Conservancy (TNC) wanted to better understand how donors make decisions. The...
by Heart+Mind | Jan 6, 2021
Case Study National Cybersecurity Alliance ISSUES + ADVOCACYTechnology Driving public education and awareness for online safety, privacy and security. THE CHALLENGE The federal government’s Cyberspace Policy Review identified a critical problem: despite growing...
