by Heart+Mind | Jan 6, 2021
Case Study Intermountain Health BRAND STRATEGYHealthcare + Pharmaceuticals Creating a ‘Community Health’ brand strategy to shift an industry paradigm from ‘healthcare’ to ‘health.’ THE CHALLENGE Intermountain Healthcare needed to...
by Heart+Mind | Jan 6, 2021
Case Study HealthTrust BRAND STRATEGYHealthcare + Pharmaceuticals Building a more cohesive, patient-focused clinical data narrative. THE CHALLENGE As the healthcare industry moves from a fee-for-service care model to patient-based care model, the packaging, and type,...
by Heart+Mind | Jan 6, 2021
Case Study Healthcare Brand BRAND STRATEGYHealthcare + Pharmaceuticals Providing a global healthcare company with a north star true to their DNA. THE CHALLENGE As the healthcare landscape evolves, and companies shift from a focus on commodities to patients and...
by Heart+Mind | Jan 6, 2021
Case Study Allegiant Air BRAND STRATEGYTransportation Identifying a brand strategy to increase traction with core customers. THE CHALLENGE As Allegiant Air looked to grow its low-cost air travel business, the brand needed to deeply understand the needs of their...
by Heart+Mind | Jan 6, 2021
Case Study The Nature Conservancy CONSUMER INSIGHTSFoundations + Philanthropies Profiling donors to increase gift giving. THE CHALLENGE When donations from members began to slow, The Nature Conservancy (TNC) wanted to better understand how donors make decisions. The...
