by Heart+Mind | Jan 7, 2021
Case Study PG&E REPUTATION MANAGEMENT Energy Managing corporate reputation during and after a crisis. THE CHALLENGE The fallout after a major crisis left PG&E in a perpetual state of reacting. They aspired to take a more proactive position to their reputation...
by Heart+Mind | Jan 7, 2021
Case Study National Cancer Institute REPUTATION MANAGEMENTHealthcare + Pharmaceuticals Uniting key stakeholders, decision makers, and competitors to navigate uncharted territory. THE CHALLENGE At the time, there was no single, nationally accessible or standardized...
by Heart+Mind | Jan 7, 2021
Case Study Medtronic REPUTATION MANAGEMENTHealthcare + Pharmaceuticals Building relationsips with healthcare professionals to support business goals. THE CHALLENGE Diabetes care is an immense market opportunity that continues to grow in importance. Though Medtronic is...
by Heart+Mind | Jan 7, 2021
Case Study Global Healthcare Brand REPUTATION MANAGEMENTConsumer Goods Re-establishing trust among one of the world’s largest healthcare + consumer packaged good companies. THE CHALLENGE Amid a market reality fraught with product recalls, and potential trust in...
by Heart+Mind | Jan 7, 2021
Case Study International Coffee Systems Brand CUSTOMER EXPERIENCEConsumer Goods Reimagining the B2B customer journey to power workplace coffee systems. THE CHALLENGE An opportunity existed for a leading international coffee and coffee systems brand to uncover and...