by Heart+Mind | Feb 28, 2025
Case Study Overstock.com CUSTOMER EXPERIENCE + BRAND STRATEGYTechnology Uncovering brand differentiation through values-based research. THE CHALLENGE Overstock.com faced an inflection point in the e-commerce landscape. With digital retail experiencing unprecedented...
by Heart+Mind | Feb 7, 2025
Case Study Global Coffee Trade Association BRAND STRATEGYAssociations Building a 5-year strategic plan to lead in an evolving coffee landscape. THE CHALLENGE A Global Coffee Trade Association needed to update its 5-year strategic plan amid a continually evolving...
by Heart+Mind | Feb 7, 2025
Case Study Public Power Company REPUTATION MANAGEMENTEnergy Building a relevant and relatable public power brand. THE CHALLENGE At ninety decades in tenure, this historical brand in the public power sector had lost relevance with the stakeholders it serves, younger...
by Heart+Mind | Feb 6, 2025
Case Study Whirlpool CUSTOMER EXPERIENCEConsumer Goods Providing assurance shoppers need in a confusing and tech-focused category. THE CHALLENGE Whirlpool has a suite of washer and dryer brands and needed a macro brand strategy that each brand could own in their own...
by Heart+Mind | Feb 6, 2025
Case Study Public Policy Organization ISSUES + ADVOCACYEnergy Shaping the public conversation on key energy issues. THE CHALLENGE One of the hot button issues of the 2024 election cycle was energy policy and how it might change depending on the outcome of the...
