Customer Experience
Find the most impactful ways to resonate with your customers.
We look at the emotional criteria people use in forming perceptions and making decisions, illuminating the path that people move through in pursuit of their final destination. We reveal the most critical roles your efforts can play to resonate across the customer experience, by mapping the system of influences along their journey to a decision.
Toolbox
Customer Journey
System Maps
Values Maps
Online Communities
Exploratory Market Mapping
Modeling + Simulation
Strategic Frameworks
Mobile Diaries
In-Depth Interviews
Ethnography + Shop-Alongs