Customer Experience

 

Find the most impactful ways to resonate with your customers.

We look at the emotional criteria people use in forming perceptions and making decisions, illuminating the path that people move through in pursuit of their final destination. We reveal the most critical roles your efforts can play to resonate across the customer experience, by mapping the system of influences along their journey to a decision.

Toolbox

Customer Journey

System Maps

Values Maps

Online Communities

Exploratory Market Mapping

Modeling + Simulation

Strategic Frameworks

Mobile Diaries

In-Depth Interviews

Ethnography + Shop-Alongs

Case Studies

Let’s kick it up a notch.