Consumer Goods
Delivering intelligence by putting consumers at the heart of your strategy.
Whether you are looking to grow market share, build brand equity, mitigate risk, understand shopping journeys, drive innovative product development, refine your value proposition or identify messaging and advertising that works – Heart+Mind has the proven expertise and solutions to deliver deep consumer intelligence and strategy to help you navigate today and into the future.
Clients Served
Our Thinking
Transforming the Customer Experience
The omni-channel landscape is full of options for brands to tailor their customer experience. How can brands continue to keep up with the demand to offer multiple shopping solutions, to offer a satisfying customer experience and keep those happy customers coming back for more?
7 Tips for Brands to Enhance the Customer Experience
We’ve sifted through the industry data and analysis to compile seven tips for brands to build an engaging customer experience that will resonate with your audience and help your business grow.
Inflation and the Rising Cost of Identity Affect Consumerism
When inflation throws a wrench in people’s expectations, as well as into routines and habits centered around buying, many are forced to rethink their relationship to the things they own, the things they want, the stores they visit, and the capitalistic system in general.
Understanding Consumer Values to Create Relevant Communications
By Erin Norman Persuade by Reason, Motivate through emotion. This has been a key guiding principle of Heart+Mind Strategies message development since our founding in 2008. Reason and emotion are both critical components of...
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