Consumer Goods
Connecting brands, goods, and industries to the hearts, minds, and purposes of the people they serve.
Today’s brands, goods, and industries must do more than meet physical and emotional needs of the customers they target. Today’s consumers also seek brands and goods that fulfill broader moral purposes and societal goals and support the industries that align with those goals and purposes. Understanding the hearts and minds of your target audience and how your brand and products authentically align with their values and priorities is the key to success. Whether it be individual products or brands, a portfolio of company products, or an entire industry group, Heart+Mind has the deep, proven expertise to help you navigate your future.
Clients Served
Our Thinking
Transforming the Customer Experience
The omni-channel landscape is full of options for brands to tailor their customer experience. How can brands continue to keep up with the demand to offer multiple shopping solutions, to offer a satisfying customer experience and keep those happy customers coming back for more?
7 Tips for Brands to Enhance the Customer Experience
We’ve sifted through the industry data and analysis to compile seven tips for brands to build an engaging customer experience that will resonate with your audience and help your business grow.
Inflation and the Rising Cost of Identity Affect Consumerism
When inflation throws a wrench in people’s expectations, as well as into routines and habits centered around buying, many are forced to rethink their relationship to the things they own, the things they want, the stores they visit, and the capitalistic system in general.
Understanding Consumer Values to Create Relevant Communications
By Erin Norman Persuade by Reason, Motivate through emotion. This has been a key guiding principle of Heart+Mind Strategies message development since our founding in 2008. Reason and emotion are both critical components of...
Related to Consumer Goods
> Agriculture + Sustainability
> Financial Services
> Technology