by Heart+Mind | Jan 30, 2025 | Technology
By Tracey Fisher In today’s hyper-competitive tech landscape, product marketing isn’t about shouting the loudest—it’s about speaking directly to customers’ most pressing needs. Yet many companies still rely on gut instinct and generic messaging...
by Heart+Mind | Nov 3, 2023 | AI, Business, Technology, Webinars
The world of work is transforming and generative AI is now at the helm of this sea change. For leaders seeking to navigate this evolution, particularly in the aftermath of COVID’s reshaping of workplace flexibility and productivity, here are the insights from...
by Heart+Mind | Aug 7, 2023 | AI, Technology
By Maury Giles, Chief Growth Officer Could tinkering with generative AI tools like large language models (LLMs) such as ChatGPT-4 or Bard unlock an important human skill – enhanced communication? The possibility seems closer than we think. Sure, AI has its proponents...
by Heart+Mind | Jul 28, 2023 | AI, Technology
By Jocelyn Thomas, Senior Solutions Director If there’s one thing that’s arisen from AI’s moment in the spotlight, it’s that many of us know enough to be dangerous, but few of us know enough to advise. While we don’t want to say there’s danger in using AI to plan the...
by Heart+Mind | Jul 27, 2023 | AI, Technology
By Maury Giles, Chief Growth Officer at Heart+Mind Strategies Talk about generative AI is easily found everywhere you look today. And the tone and tenor seem to suggest the two camps of AI enthusiasts and skeptics are further entrenching. We are seeking practical use...
by Heart+Mind | Jun 7, 2023 | AI, News, Technology
Earlier this year we partnered with AARP to field a first-ever experimental qualitative study to test whether we could use new generative AI tools to either assist or replace facets of our market research methodologies, and to compare how the AI solutions stacked up...
