by Heart+Mind | Oct 23, 2023 | News, Our Work, Travel
We are thrilled to announce that Heart+Mind Strategies has been honored with an Ogilvy Gold Award in the Travel Category for our groundbreaking human-centered research conducted on behalf of the City of Boston. This research was instrumental in shaping and supporting...
by Heart+Mind | Jun 7, 2023 | AI, News, Our Work, Technology + Media
Earlier this year we partnered with AARP to field a first-ever experimental qualitative study to test whether we could use new generative AI tools to either assist or replace facets of our market research methodologies, and to compare how the AI solutions stacked up...
by Heart+Mind | Aug 1, 2022 | Finance, Our Thinking, Our Work, Values
By Katie Plocheck Hunt The Challenge We can likely all relate to hearing a story about a crime and thinking to ourselves, “If I were targeted in that circumstance, I would have never gotten into that car, given that person my personal information, or worn that...
by Heart+Mind | Jul 28, 2021 | Education, Our Work
By Dee Allsop, Ph.D. We live in a time when we are more clearly focusing on and trying to remedy attainment gaps in society. Enrollment in higher education for low-income, first generation students, and students of color is one of the critical pathways to close...
by Heart+Mind | Apr 30, 2021 | COVID, Health + Healthcare, Our Work
COVID Vaccinators Vaccine Rollout at Top Speed In unprecedented speed the world has gone from a pandemic driven lockdown to having highly effective vaccines in the market, with almost 100 million vaccinated in the U.S. Early concerns with some of the vaccines,...
by Heart+Mind | Mar 10, 2021 | Finance, Our Work
The Fraud Landscape Financial scams and fraud are an ongoing and rapidly escalating problem. Approximately one out of every ten U.S. adults are victims of fraud each year, losing billions of dollars annually to criminals through a variety of scams, including natural...