by Heart+Mind | Dec 3, 2020 | Brand, COVID, Our Thinking
We partnered with Google to develop a framework for Brand Love and then applied it to the telecom industry. SVP and Partner Maury Giles shares immediate guidance for all brands on how to use this framework during COVID, in the Nov/Dec 2020 issue of Quirk’s Media...
by Heart+Mind | Jan 30, 2023 | Our Thinking, Politics, Public Policy + Issues
By Dee Allsop, PhD. In any situation where there are 2 opposing sides, finding common ground is the most productive way forward. Americans have a long history of freedom of speech and open debate, where people are free to choose and support groups that resonate with...
by Heart+Mind | Nov 21, 2020 | Business, Our Thinking, Public Policy + Issues
By Mike Dabadie Americans are continuing to experience high levels of stress and uncertainty despite positive news on the efficacy of a possible COVID vaccine. This stress extends beyond our homes and local communities...
by Heart+Mind | Nov 20, 2020 | Our Thinking, Technology + Media
By Maury Giles The 2020 pandemic has accelerated technology adoption and innovation in almost every facet of our personal and professional lives, creating a more comprehensive online reality. While not every new tech experience lives up to its promise, this dynamic...
by Heart+Mind | Nov 19, 2020 | Finance, Our Thinking, Values
By Andrew Cober Blind Spots in Understanding Human Decision Making Business leaders, association heads and, yes, opinion researchers, were again confronted in 2020 with the stark reality that single quantitative metrics of attitudes and intended behaviors were...
by Heart+Mind | Nov 18, 2020 | Our Thinking, Values
By Erin Norman Persuade by Reason, Motivate through emotion. This has been a key guiding principle of Heart+Mind Strategies message development since our founding in 2008. Reason and emotion are both critical components of...