by Heart+Mind | Aug 31, 2022 | Consumer Goods, Webinars
For decades, consumers have been bombarded with marketing tactics, advertisements, sales, new technology, and an ever-growing number of ways to buy a myriad of competing products. There’s a lot to choose from as shoppers. But what about the brands? Today, the...
by Heart+Mind | Aug 23, 2022 | Consumer Goods
By Mike Schmidt We’ve long understood the paralysis of choice phenomenon among shoppers. Today, it’s brands that are feeling the challenge of choosing among so many channel decisions, trying to create a satisfying, engaging customer experience for their shoppers. From...
by Heart+Mind | Aug 2, 2022 | Consumer Goods, Finance, Values
By Whitney Donaldson Those with money to spend are key players in a heavily consumer-centric and consumption-driven society. When inflation throws a wrench in people’s expectations, and everyday routines and habits (especially buying), many are forced to rethink their...
by Heart+Mind | Nov 18, 2020 | Consumer Goods, Values
By Erin Norman Persuade by Reason, Motivate through emotion. This has been a key guiding principle of Heart+Mind Strategies message development since our founding in 2008. Reason and emotion are both critical components of...
