by Heart+Mind | Jan 18, 2023 | Brand, Business
Audience segmentation is an essential part of any marketing strategy, as it allows marketers to target potential customers better and create content that resonates with them. By segmenting an audience, marketers can create more effective campaigns and drive more...
by Heart+Mind | Dec 19, 2022 | Brand
Creating a successful brand strategy is an essential component of any business. It allows companies to create a unified image and message that resonates with the people that matter most to the brand’s success. A well-crafted brand strategy helps to differentiate...
by Heart+Mind | Nov 22, 2022 | Brand, Technology + Telecomm, Webinars
The advertising industry is overloaded, overwhelmed, and oversaturated. On both sides of the equation — for the consumers and the advertisers — this can seem like an insane necessity in life rather than something of value. As consumers, we’re bombarded with ads in...
by Heart+Mind | Aug 31, 2022 | Brand, Consumer Goods, Human Connections, Technology + Telecomm, Webinars
For decades, consumers have been bombarded with marketing tactics, advertisements, sales, new technology, and an ever-growing number of ways to buy a myriad of competing products. There’s a lot to choose from as shoppers. But what about the brands? Today, the...
by Heart+Mind | Aug 23, 2022 | Brand, Consumer Goods, Technology + Telecomm
By Mike Schmidt We’ve long understood the paralysis of choice phenomenon among shoppers. Today, it’s brands that are feeling the challenge of choosing among so many channel decisions, trying to create a satisfying, engaging customer experience for their shoppers. From...
by Heart+Mind | Aug 8, 2022 | Brand, Values
By Maury Giles News flash! We have a communication problem in our country today. No, it’s not just a partisan divide. Ever since Adams and Jefferson split into parties soon after the formation of our Republic we’ve had serious ideological rancor. Remember duels?...
