Aligning Human and AI Values

Aligning Human and AI Values

By Mike Dabadie and Maury Giles In the rapidly evolving world of applied artificial intelligence (AI), and with head-spinning news of the OpenAI leadership shuffle, the convergence of human ethics with the principles underpinning AI’s operating systems has...
Can AI Unleash Our Inner Communicators?

Can AI Unleash Our Inner Communicators?

By Maury Giles, Chief Growth Officer Could tinkering with generative AI tools like large language models (LLMs) such as ChatGPT-4 or Bard unlock an important human skill – enhanced communication? The possibility seems closer than we think. Sure, AI has its proponents...
5 Ways to Use AI in Market Research

5 Ways to Use AI in Market Research

By Jocelyn Thomas, Senior Solutions Director If there’s one thing that’s arisen from AI’s moment in the spotlight, it’s that many of us know enough to be dangerous, but few of us know enough to advise. While we don’t want to say there’s danger in using AI to plan the...