by Heart+Mind | Nov 19, 2020 | Finance, Values
By Andrew Cober Blind Spots in Understanding Human Decision Making Business leaders, association heads and, yes, opinion researchers, were again confronted in 2020 with the stark reality that single quantitative metrics of attitudes and intended behaviors were...
by Heart+Mind | Nov 18, 2020 | Consumer Goods, Values
By Erin Norman Persuade by Reason, Motivate through emotion. This has been a key guiding principle of Heart+Mind Strategies message development since our founding in 2008. Reason and emotion are both critical components of...
by Heart+Mind | Nov 9, 2020 | Politics, Webinars
During Heart+Mind’s special Post-Election 2020 Edition of the biweekly RoundTable, panel experts discussed a key takeaways from 2020 Election such as: why are political polls sometimes wrong, which coalitions showed the largest shifts since 2016 and why, where...
by Heart+Mind | Oct 26, 2020 | COVID, Values
By Katie Plocheck Hunt Over the last seven months, we have seen a shortage of many things, but discussion around the impact of COVID-19, both on our current day-to-day lives and on the changes the virus is projected to have long-term, has not been one of them. And...
by Heart+Mind | Oct 23, 2020 | Heart+Mind Pulse, Politics, Webinars
RoundTable Our latest RoundTable discussion (held October 22, 2020) welcomed back the WTOP News media insiders Mitchell Miller, Capitol Hill correspondent, and Joel Oxely and Craig Schwalb, leaders for WTOP News business including political and commercial advertising...
