How Connections Can Help Us in Times of Transition

How Connections Can Help Us in Times of Transition

“The only constant in life is change.” It may be an overused and cliché saying, but it’s true. 2022 was a year of change. Much of the world is still recovering from the economic effects and significant hardship of a global pandemic. The Russian invasion upended the...
How to Build a Brand Strategy: 5 Elements to Focus On

How to Build a Brand Strategy: 5 Elements to Focus On

Creating a successful brand strategy is an essential component of any business. It allows companies to create a unified image and message that resonates with the people that matter most to the brand’s success. A well-crafted brand strategy helps to differentiate...
Human Insight Matters: Data Alone is Not Enough

Human Insight Matters: Data Alone is Not Enough

Human insight provides a deeper understanding of customers by using empathy to listen and observe their thoughts, feelings, words, and actions. It helps organizations better meet customer needs by giving them the context of the “why” behind customer...