Healthcare + Pharmaceuticals
Helping you deliver amidst a transformational healthcare paradigm shift.
In the ever-evolving healthcare ecosystem, the shift to value-based care along with a focus on population and community health, as well as advances in medical technology, has immense potential to lead to systematic changes and contribute to healthy societies. This shift impacts all audiences and the supporting supply chain across the care continuum yet also pushes many into unfamiliar territory.
It is vital that brands and companies, health systems (public or private), providers, and communities continue to pursue ways to improve access, quality of care, operational efficiency, and better clinical and patient outcomes while keeping an eye on the bottom line. Healthcare institutions, health and medical technology companies, and pharma brands can stay ahead by actively shaping their buyer and user decision journeys through engagement strategies tailored to specific, impactful touchpoints.
Clients Served
Our Thinking
The Unseen Reality of Caregiving: A Heart+Mind Deep Dive
The Heart+Mind Connection Series transcends simple discussion. Our recent spotlight on the caregiving crisis (The Unseen Toll of Caregiving: A Call to Champion Humans) paints a poignant picture of the evolving caregiving landscape. The Unseen Reality...
Behavioral Economics Applied to Digital Health: How to Champion the Human in Healthcare
With new advancements in technology — like the rise of artificial intelligence — to create these hyper-personalized customer experiences in digital health, applied behavioral economics can motivate action and drive dramatic impact.
Hospital Price Transparency: The Future of Healthcare
The Centers for Medicare and Medicaid Services (CMS) issued the Hospital Price Transparency rule in January 2021, designed to empower consumers to plan the cost of healthcare in advance.
Connecting Back to Ourselves
By Katie Plocheck Hunt It is not new news that we live in a world where people feel increasingly detached, disconnected, restless, empty and anxious. The term “languishing” has been appropriately dubbed by those attempting to capture the acute malaise spun by the...
Making Happiness Happen
https://youtu.be/kJZaZ-jNB_0 When was the last time you reflected on your happiness outside of the sheer experience of happiness, just as an emotion, perhaps as an object? Observing emotions may be a familiar concept – often in relation to conversations about...
3 Ways Businesses Can Invest in Community Health
From Healthcare to Healthy Living: Investing in Community Health The COVID-19 pandemic has exposed the shortcomings of public health in America and has revealed chronic underinvestment in community health and an overreliance on treatment of illness rather than...
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