Strategy Solutions
At Heart+Mind, research and strategy go hand in hand. This means you get insights that really matter and strategies that pack a punch.
We illuminate how to affect decision-making by identifying the human system and ultimately why people choose to connect with brands. Then we build foundational ideas and unifying frameworks to explore new territories, create category disruption or to identify market growth. We Identify the strategy to distinguish, resonate, and ultimately provide meaning.
〉Brand Experience Architecture + Customer Journey
Your brand is often not what you say, but instead the experiences that people have with you, as well as the feelings those interactions create. A Brand Experience strategy is the process of creating the pathway tools that allow your organization to bring your brand vision to life through experiences.
Using our Customer Journey solution results in a holistic view for brands and organizations to plan against, allowing teams to interpret patterns and events to know where to act or where to innovate. We identify the entire experience and define the touchpoints with the highest potential to deliver your brand’s values to the people that matter most.
〉Brand Definition
The Brand Definition framework serves as the strategic and creative foundation for your brand. It is the North Star that defines what your brand stands for and what it promises to the people it serves.
Born out of a deep understanding of human needs, market dynamics and cultural forces, the core elements of the Brand Definition framework reflects the insight and commitment needed to create human connection.
〉Brand Positioning
Brand Positioning is one of the most important elements in the Brand Definition framework. Your brand’s positioning is your competitive and differentiating place in your defined market.
While certain elements in the Brand Definition framework are more enduring like purpose, values, and even personality, your brand’s positioning may need to be examined and refreshed to stay ahead of changing consumer needs, market dynamics and even culture and trend shifts.
〉Brand Architecture
Amidst complexity, a clear Brand Architecture is a key foundational tool to help guide the decision making needed for sustainable growth. It gives your brand the structure to guide how your target audience will navigate through your brand; ultimately to help them understand the value and find the offering that is right for them.
Brand Architecture provides the guidance and decision-making criteria to identify, and express relationships within a single brand, or across a portfolio of brands.
〉Communication Architecture
A communication architecture is the bridge between your brand or organization’s positioning and its communications. It defines core territories and messaging pathways to tell your story to people across touchpoints. It is a tool for mapping the right message or experience at the right time and in the right place to connect to the target audience.
