Safeguarding data integrity.
Reliable data from your authentic stakeholders are critical to developing insights and strategic imperatives tailored to your research objectives.
THE CHALLENGE:
The rise of “click farms”, bots and Artificial Intelligence has led to the proliferation of bad actors across the industry that can threaten data integrity and undermine the validity of even the most well-designed research initiative. It is estimated that without using human and AI processes to prevent data fraud, 30% to 40% of data from online convenience sample quantitative studies are comprised with bots, imposters, and bad data.
OUR SOLUTION:
Heart+Mind Strategies brings a disciplined and multi-layered approach to maintaining data integrity through a suite of technology and human-led interventions that serve as a matrix to intercept, block and remove fraudulent respondents at various stages of both qualitative and quantitative research processes.
Our aggressive approach to countering data fraud begins with drawing sample from well-established and vetted partners.
We design research instruments with logic checks, traps and hidden questions to weed out disengaged or fraudulent “participants”.
Device fingerprinting and IP address monitoring is deployed to block suspect IP addresses.
Statistical analysis of completed data can identify suspicious response patterns for further investigation.
Importantly, human review plays a key role throughout the process: monitoring qualitative data, respondent tone and consistency, along with the intangible “Spidey-sense” our team of research professionals has developed over years of data analysis.
We are committed.
We are relentlessly committed to data quality to ensure our clients can act with confidence on our insights. Contact us to learn more about how we provide the highest quality of quantitative and qualitative data and insights for our clients.