We partnered with Google to develop a framework for Brand Love and then applied it to the telecom industry. SVP and Partner Maury Giles shares immediate guidance for all brands on how to use this framework during COVID, in the Nov/Dec 2020 issue of Quirk’s Media magazine “Ask the Expert” column. In this column, Maury responds to this question:
How can brands make decisions during the current uncertainty while taking into account long-term impacts?